Customer Research

17 articles about Customer Research.

Read How Many User Interviews Are Enough? The Real Answer
How Many User Interviews Are Enough? The Real Answer
· Customer Research

How Many User Interviews Are Enough? The Real Answer

There's no magic number. Here's the saturation framework product teams actually use to know when to stop running user interviews and start building.

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Read HubSpot Contact Discovery: What the Apology Really Changed
HubSpot Contact Discovery: What the Apology Really Changed
· Customer Acquisition

HubSpot Contact Discovery: What the Apology Really Changed

HubSpot withdrew its July 1 data-sharing terms, but Contact Discovery still launches August 4. What changed, the three settings to audit, and your give-to-get call.

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Read How to Actually Use AI in Sales (Not the Hype)
How to Actually Use AI in Sales (Not the Hype)
· Customer Acquisition

How to Actually Use AI in Sales (Not the Hype)

Most reps use AI to write emails and tidy the CRM. Here's how to actually use AI in sales to win more deals, and the one trap that eats the time you save.

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Read Google's June 2026 Spam Update: Recover Lost Traffic
Google's June 2026 Spam Update: Recover Lost Traffic
· Marketing & Messaging

Google's June 2026 Spam Update: Recover Lost Traffic

Google's June 2026 spam update erased blog traffic in 48 hours. Diagnose what actually hit you, audit for AI content spam, and rebuild what Google can't fake.

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Read Customer Onboarding Challenges and How to Fix Them
Customer Onboarding Challenges and How to Fix Them
· Customer Success

Customer Onboarding Challenges and How to Fix Them

Customer onboarding challenges cost you accounts before value ever lands. Here are the five that stall new customers, and how to fix each one for good.

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Read How to Collect Customer Feedback for Your SaaS
How to Collect Customer Feedback for Your SaaS
· Customer Research

How to Collect Customer Feedback for Your SaaS

Emailing customers for feedback and getting silence? Here's how to collect customer feedback worth acting on: tiny timed asks, real calls, closing the loop.

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Read How to Get Customer Case Studies, Without the Chase
How to Get Customer Case Studies, Without the Chase
· Marketing & Messaging

How to Get Customer Case Studies, Without the Chase

Getting a customer case study shouldn't take three months of chasing. Here's how to pick the right customer, run the interview, and get a story that sells.

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Read Hate Creating Social Media Content? Do This Instead
Hate Creating Social Media Content? Do This Instead
· Marketing & Messaging

Hate Creating Social Media Content? Do This Instead

You don't hate creating social media content. You hate guessing what to post. Here's how to fill your calendar with your customers' own words, so posts land.

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Read Client Onboarding: What to Automate, What to Keep Human
Client Onboarding: What to Automate, What to Keep Human
· Customer Success

Client Onboarding: What to Automate, What to Keep Human

The first touch that wins a client should stay human. The discovery grind after it shouldn't. Here's exactly where to draw the line in client onboarding.

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Read How to Understand Why Your Customers Really Churn
How to Understand Why Your Customers Really Churn
· Churn & Retention

How to Understand Why Your Customers Really Churn

The reason on your exit survey is almost always wrong. Here's how to find the real reason customers churn, and catch the ones you can still save before they go.

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Read AI-Moderated User Interviews: When Do They Work?
AI-Moderated User Interviews: When Do They Work?
Featured · Customer Research

AI-Moderated User Interviews: When Do They Work?

AI-moderated user interviews promise real interviews at survey scale. Here is when they beat a survey, when to keep a human, and how to spot a fake one.

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Read Zero-to-One Guide: Define Your ICP (No Sales Data Needed)
Zero-to-One Guide: Define Your ICP (No Sales Data Needed)
· Customer Research

Zero-to-One Guide: Define Your ICP (No Sales Data Needed)

Struggling to define your ICP without sales data? Get a tactical framework to build & validate your Ideal Customer Profile from scratch. Stop guessing, start growing!

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Read How to Identify New Customer Segments Effectively
How to Identify New Customer Segments Effectively
· Customer Research

How to Identify New Customer Segments Effectively

Unlock new customer segments & define your ideal customer profile. This playbook uses existing data, competitor insights, and rapid validation to find profitable buyers fast.

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Read Validate Your Idea: Master The Mom Test & Stop False Positives
Validate Your Idea: Master The Mom Test & Stop False Positives
· Customer Research

Validate Your Idea: Master The Mom Test & Stop False Positives

Stop getting polite lies about your business idea. Master The Mom Test framework & tactical interview techniques to validate your startup idea with real customer feedback. Avoid false positives!

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Read Beyond 'Why': Predict Customer Triggers with AI
Beyond 'Why': Predict Customer Triggers with AI
· Customer Research

Beyond 'Why': Predict Customer Triggers with AI

Stop analyzing past customer switches. Learn how AI-driven predictive analytics anticipates future purchase triggers in real-time. Gain a true competitive advantage.

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Read AI Psychographic Mapping: Unlock Deep Audience Insights
AI Psychographic Mapping: Unlock Deep Audience Insights
· Customer Research

AI Psychographic Mapping: Unlock Deep Audience Insights

Stop guessing! AI psychographic mapping transforms audience research, revealing true motivations & identifying super-users for unparalleled growth. Get deep insights now.

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